Introduction to SPRINGBOARD®
The company is developing a sustainable insulation material for the construction industry made from textile waste, with a significantly lower carbon footprint than the traditional mineral-based insulation products on the market. The company is working on developing various types of insulation, suitable for use in roof structures, partition walls, acoustic walls, ceilings, and technical insulation around ventilation.
The company operates in a competitive market, with established insulation manufacturers (such as Rockwool or Knauf) as well as smaller sustainable players. The leading competitors in the market specialize in traditional mineral-based materials such as stone wool or fiberglass, while our closest sustainable competitors specialize in natural fibers like cellulose wool, wood fiber, hemp fibers, and cellulose fibers (such as Nviro, Woodfiber, Hunton, etc.).
Areas for sparring
For this SPRINGBOARD®, panelists with competencies/experience within these themes, are needed for sparring (prioritised):
- Manufacturers – working with two different manufacturers with whom they are currently negotiating price etc., how to leverage knowledge from these negotiations?
- Customer segmentation – how strategically to serve the various segments in the construction industry?
- Distribution strategy – pro’s and con’s selling direct vs. via distributors?
- Go-to-market strategies – general discussions other than the above?
Industry: Environment
Development stage: Proof of Concept
Company's CVR region: Sealand
Competencies in the panel:
- Business Development
Distribution channels
- Production
Note: This SPRINGBOARD® will be held in Danish
Purpose
Our purpose is to create a waste-free world by upcycling textile waste into insulation, making a positive climate impact in the construction and textile industry. We achieve this by transforming materials that others see as waste into valuable resources, ensuring a better world for our future children.
Mission
To repurpose textile waste and turn it into high-quality insulation that not only meet regulatory requirements but also exceed expectations.
The story
The company was founded in 2023 by three entrepreneurs with diverse backgrounds in the construction and textile industries, united by a shared goal of addressing the textile waste problem on a large scale. The company is shaping a sustainable future by transforming textile waste into innovative insulation, promoting a traceable circular economy, and inspiring positive change in the construction industry.
Values
Sustainability – Trust – Happiness
Go-to-market first phase - Denmark
- The new LCA regulation January 2023. New regulation June 2025
- The Danish market has a high focus on building green
- Customers and partners are ready to work with us
- Acquiring customers by networking, events, PR and LinkedIn presence
Core team
A – CEO, 7+ years within business development. Worked as agile coach with business development and organizational transformation in IT.
B – CCO, Architectural technology and construction management. 10+ years construction
industry experience.
C – CPO, 25+ years’ experience in development and production of various consumer products such as: garments, accessories, home interior, furniture & lighting.
Status
Currently focusing on the technical isolation in coop with a distributor from the construction industry.
Applying for soft funding for a project in coop with a type house manufacturer.
On the supply chain side, the company has two suppliers which they are in price negotiations with currently.
