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An international lifestyle publication celebrating the Nordic Way of life. An intelligent take on Nordic lifestyle and design aimed at discerning, passionate readers featuring strong compelling stories about creative people, design, ideas and spaces from the Nordic region. Based in Copenhagen.

Our print portfolio is complemented by a members club and a series of subscription based booklets.

- A living, commercial and growing brand with an eye to aesthetics

- A leading biannual journal which celebrates the power of conversations

- Provider of one of the best international independent lifestyle magazines

- A Copenhagen based publisher founded in 2014 by two dedicated founders with profound experience within this field

- Proved profitability within only 2 years

- Creating highly attractive communities around the World

- Offering bespoke partnerships with some of the most high end design - and lifestyle brands

Target group:

An international readership, consisting primarily of highly educated and discerning consumers. They are passionate about Nordic lifestyle in all forms and appreciate genuine stories about people, design, ideas and spaces. Whether searching for beautiful design or inspiration for travelling in Scandinavia, these cultural and creative front runners look to the publication as the leading Nordic lifestyle journal with both inspiration and substance.

Distribution:

Distributed worldwide in the most trendsetting, well-stocked concept-, design- and lifestyle stores,

book stores, museum shops, hotels, airports and magazine shops. As well as through strong B2B partnerships.

Market:

An international targeted niche publication, part of the ‘’print renaissance’’ of independent magazines in an increasingly digital world. Consuming print magazines has become a luxurious experience in contrast to online content. Our main competitors are international lifestyle titles such as Kinfolk, Gentlewoman and Milk.

A booming print market in Asia for similar magazine titles supporting the commercial position for Oak. To ensure the high brand value for our journal is mainly distributed in trendsetting and high end stores around the world as well as strengthening the B2B / b2C distribution in Asia.

A focused future marketing strategy to approach the right consumers and businesses

Vision & mission statements:

We will become the leading Nordic lifestyle content creator establishing a strong Nordic presence in China / Singapore

To make the Nordic perspective inspiring through conversations, collaborations

and exchange of thoughts and ideas in a global perspective

Goals 2020:

Min. 20.000 copies

A members club attracting people from around the world offering subscription based products

Strong presence in Chinese / Singapore market

Establishing strong nordic platform in Asia

Distribution set-up english version B2B / B2C

Publishing partner Oak Chinese version

Bespoke partnerships with Nordic brands for the Chinese market

Team:

The team consists of two founders, MA Communication & MA Graphic design, and a strong team of contributing editors, writers and photographers from around the world.

Questions for the board

Overall agenda:

- Input to strategy that can help onboard the right strategic partners in taking new growth markets - China / Singapore giving access to the needed funding in order to follow our ambitions

- Identifying potential partner channels - how to build a strong partner platform

- Business development focusing on establishing a subscription based model/ developing a digital version / content platform