Focus: Business Development
Points for sparring
“Shrink-Wrapping” the business model from Denmark to take to the German market:
Can the successful business model developed on the Danish home market be replicated in Germany?
Business model adjustments and alternatives?
Strategic partnerships to accelerate growth?
Are the assumptions around the German market sufficiently validated, or are the pitfalls not identified with this particular market ?
Industry: Experience economy (culture / tourism / rides / sports)
Stage of development: Proof of Scale
The company is a Copenhagen based design company, holding the patent and design rights, to a unique female urination only device. The product has been designed primarily for use at festivals and outdoor events in mind.
The two founders are both skilled architects and have started the company, based on an experience background as volunteering architects for the Roskilde Festival.
Skills
Sales & Distribution Channels
B2B
B2G
Business Models
Business development
Innovation (business, market, product, process)
Communication
Management
Logistics
Market knowledge Europe
Marketing & Branding
Organizational development
Partnerships
Sales
Strategy and growth plans
This SPRINGBOARD® will be held in English / Dette SPRINGBOARD® vil blive afholdt på engelsk
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The product has been prototype tested at different events in Denmark through the fall of 2018.
This summer 2019 the product will be deployed on a much bigger scale at the most important festivals of Denmark.
The company is looking to ‘package’ a solid business case from Denmark.
In the case of the home market, the company is closely involved with the production, distribution, handling, cleaning and usage og the product. In this model the company retains ownership of the devices, and they are rented out either directly or agreements with established logistics and equipment rental business, who serve this market segment already.
The company wants to document the market approach as a ‘proof of business’, and then roll-out the business on a significantly larger market; Germany.
Questions for the panel
The production is located in Denmark, - for the moment.
The company has a working agreement with a logistic company, and they handle customer dialogue themselves .
The company is looking to find out if they should go into the German market, with a rental model, or alternatively simply sell the units to the logistic company’s.
Licensed production as an alternate option / royalties ?
Specific sparring questions :
“Shrink-Wrapping” the business model from Denmark to take to the German market:
Can the successful business model developed on the Danish home market be replicated in Germany ?
Business model adjustments and alternatives?
Strategic partnerships to accelerate growth?
Are the assumptions around the German market sufficiently validated, or are the pitfalls not identified with this particular market ?
