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ONLINE: “Healing without the high” – scaling and funding of high quality 100% e-commerce focused CBD brand – SPRINGBOARD®

  • 25 May 2021
  • 14:00 - 16:30
  • Copenhagen Business Hub, kl 14:00 til 16:30 pa online, mødeplatform
  • 17


  • Sidste tilmeldingsfrist er: 18. maj 2021
  • Sidste tilmeldingsfrist er: 18. maj 2021

Registration is closed

Focus: forretningsudvikling

Short description

CBD delivers multiple purpose relief to many.

The industry is however emerging and immature & mislabelled/illegal products are common.

This the company solves.

The company is bringing its own brand of safe CBD products to market. The webshop has just been launched and the very first B2C online orders are received. It is expected to scale in the coming years focus-ing on Germany, France and Italy.

Points for sparring

- B2C online marketing of sensitive products

- Experience with GOMPs (Global Online Marketing Places), excl Amazon

- How to quickly scale while always delivering a delightful customer experience

Sector: Welfare technology, Health Care, Health, rehabilitation

Development stage: Proof of Concept

Region: Hovedstaden



Market knowledge Europe - GERMANY

Marketing & Branding

Online marketing



The approach

Own signature brand of products

Company process:

- Thorough due diligence of CBD suppliers globally

- Careful selection of organic European family farms as suppliers. These are regularly personally inspected

- Tightly controlled supply chain

- Sales via German company entity. Germany is the largest CBD market in Europe

- Extra layer of Danish third party lab testing
Hemp is a fast-growing crop and can easily contain pesticides, etc.
This is the reason for the unusual tight supply chain and extra layer of Danish testing

- Prepared for future legislation

- Testimonials & repeat orders already

Core values

Data focused

- Main consumer archetype: The experienced CBD acceptor

- Product level segments: Tinctures (oil), capsules, topicals/beauty & pet


- Defined customer segmenting allows for optimal buying experience


- 100% e-commerce, initially B2C

- Multichannel sales strategy: Own website (SEO & paid advertising), GOMPs, crowdfunding and am-bassador program

Price range

- EUR 60-133

Consumer archetype

- The experienced CBD acceptor

The team

- The two full-time founders hold 50+ years of successfull leadership experience from A. P. Møller Maersk and Danske Bank


The European CBD market is expected to grow 343% from 2020 to 2025

The company expects to reach the following turnover

- 2021 – USD 0.45 million

- 2022 – USD 6 million

- 2023 – USD 12 million

- 2024 – USD 21 million

- 2025 – USD 32 million

- The company is cashflow positive on all sales

- Company assessment by M27 Finance GmbH on April 21, 2021:

Investment grade: A

Investment stage: Early stage

- The company is currently accepting offers for a DKK 10+ million investment

Questions for the panel

Please briefly substantiate the 2-3 topics or questions as in pkt. 4 is in point form only.

1.B2C online marketing of sensitive products.

CBD stems from the cannabis-sort hemp. The company products are 0.0% THC, i.e. will not make you high. However CBD is still categorized as sensitive products similarly to gambling, knives, etc. This brings its own set of advantages and disadvantages when marketing.

It could be interesting with panel experience in this and/or the B2C nutritional suppliments e-commerce market.

2.Experience with GOMPs (Global Online Marketing Places)

An important part of the company sales strategy is listing products on relevant online market plac-es. The company is disregarding Amazon at this stage but expects to list at a couple of GOMPs in Germany.

It could be great with panel experience in optimizing the use of online marketing places as part of the sales strategy.

3.How to quickly scale while always delivering a delightful customer experience.

B2C online customer journey design and implementation would be great to have on the panel.

How can the company best steer and control the optimal customer experience?

CONNECT Denmark — Bryghuspladsen 8, 3. sal, 1473 København K — Telefon: +45 24 27 07 07 — E-mail: connect@connectdenmark.com — Sociale platforme:
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