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The mission

We bring back good old play, through new interactive formats. We believe the quote: “Play as if working and work as if playing” can be applied to most people. Focus on balancing the two needs to be increased, as the immersive digital world becomes an increasingly intense part of our lives. We simply love to play like back in the day, for the sake of the quality in our lives, hence our slogan: PLAY LIFE.

Problem and solution

Problem: Digital addiction, mental health, antisocial behavior. A growing need for tools to get us away from the screen. Mastering a simple real tangible tool can be used to bigger lessons in life. Kids and young adults have a natural tendency towards mastering skill, but the competition from digital addiction has become tough. Trends: Creativity crisis. Digital addiction is the new poverty.

Solution: The product, a tool mirrored of the human shape with roots going back more than 2,500 years. A game / toy / sport that was forgotten until we found it again and kept the evolution going. A simple tool with endless possibilities, like skateboarding for the hands. Enhances creativity, grit & social skills. The set goal, reach, repeat mentality can be applied to life as a whole. Trends: Back to basics, tangible play, natural materials

Price

Basic product $20

Distribution

2020

B2B: 61%

D2C: 39%

2021 YTD (30/6)

B2B: 52%

D2C: 48%

Marketing

Our marketing is a driven by our pro team of players, regional teams ambassadors, influencers, local & global events, following thru on social media combined making a global community & movement. This movement is being fueled by passion & speeded up by influencers and online ads.

The team

CEO: 29 Years. Former world champ of the sport. 2x Danish champ in wrestling. With a youth in Skateboarding, BMX, Blading, Scootering, Fixed Gear, Graffiti, Streetwear, DJ’ing, arranging concerts & parties the founder has a lot of love for street culture combined with a passion for design and more than a decade spent meditating on the heart with the goal of creating a better world he feels the product is the right fit.

Head of Operations: 29 Year. A DOER who gets things done fast and takes responsibility.

Chairman of the Board: Ex Lego Ventures, future lab etc. Super sharp & well connected.

Financing

Vækstlån, Vækstfonden: 4.5mio DKK

Credit: 5.25 mio DKK

Status

Been 2x’ing the top line since 2018 and suffering from growing pains: Cash Flow & Financing.

Questions for the panel

1.Business development

Strategic sparring is needed on going from single product brand to a multiproduct lifestyle brand. How to do it right?

Making a more sustainable demand is key to massive scale. Who has done it and how should we do it?

2.Product development

We want to diversify the product portfolio to have less seasonality and a longer user journey. How can we kick this idea off into a strong strategy and do in a way that strengthens the brand.

3.Financing

The company needs help with valuation and finding the right investors with great synergies.