The company offers a store wide approach for increasing the efficiency of hypermarket’s internal processes. The system consists of a fleet of autonomous mobile robots that can be used for automating all areas of transportation within the store.
We are first movers in this field and our patented transportation device allows us to adapt our navigation and obstacle avoidance capabilities to suit the transportation task at hand.
Springboard presentation and panelist discussions will be in English
- Internationalization & business channels
- Strategic partnerships – sales, distribution and implementation
We are a company at the early stages of producing mobile robots for the retail industry. The robot will transport (only) products from one location to another, using wheeled trolleys. We have currently secured our first customer in Denmark, and just closed an investment round to help us scale the company until the end of 2022 when we wish to close our Series A. Mobile robots in the retail industry is a new market, and so we must create this market. Over the coming year, we have two main focus points: 1) Getting 1-2 new customers from either the UK, France or Germany, and 2) establishing strategic partnerships with, as an example, current trolley suppliers for these supermarkets.
- Customers: Our beachhead customers are Hypermarkets. We feel we can offer the best value if we install a minimum of 10 robots in each store to automate transportation. Hypermarkets with large internal IT departments, are the ones who are more likely to make big capital expenditures.
- Competitors: Currently we have two companies that could be considered as competitors: BrainCorp and Suitee Robotics. Both are much bigger robots and need a much bigger space to navigate around.
- Growth potential / goal: The retail market is yet untouched. The market for Hypermarkets and mobile robots is work $10B, this doesn’t include all other forms of retail.
- Business Model: We plan to sell the robots in fleets of minimum 10 per store. The current funding will get the robots to a state where they can navigate around a store safely by the end of 2022 (current funding round). From 2023 we will focus on further developing our SaaS business model, built around the mobile robotics hardware. This will come in 2 steps. The first will be to license out the fleet management and product mapping software, and then move on to using AI to keep track of products within the store and look for specific patterns to increase efficiency of the operations of the store.
- Leadership and team: The team consists of experts in robotics – specifically mobile robots, seniors AI and software developers, combined with experts in user experience analysis.
- Economy / finance: 12M Dkk investment until end of 2022, when we want to close our Series A + Soft funding and grants. Planning 11M Dkk in sales before the end of 2022.
Questions for the panel
- How to validate and analyze strategic European partners?
- How to setup a distribution network?
- How to create the market, when it hasn’t been done before?