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PHYSICAL: Franchisee to raise DKK 38 million to open globally renowned concept in Copenhagen - SPRINGBOARD®

  • 28 Oct 2022
  • 13:00 - 15:30
  • Vækstfonden, kl 13:00 til 15:30 pa Strandvejen 104, 2900 Hellerup
  • 14

Registration

  • Signup deadline: 21 oktober.
  • Signup deadline: 21 oktober.
Registration is closed


Introduction to SPRINGBOARD®

Founder with 25 years’ experience in tourist attractions is in talks with a globally renowned museum, with the ambition to become a franchisee opening up a museum in central Copenhagen.

The museum will be the place for extraordinary, immersive, engaging and interactive entertainment, relevant for a wide range of locals and tourists, with a defined target group of 18-34 year-old and parents with older children (11-18). Alternative to traditional museums.

Fierce and proven competitor to theme parks, movies, escape rooms, food experiences and immersive theatre.


Questions for sparring

  • • Becoming a franchisee, what are the risks and opportunities for the founder and future investors?

  • • How can the company develop a pitch that will be interesting to relevant investors, focusing on KPI’s, risk/reward, messages, etc.?
  • • Panel to discuss investment process/format/content, including valuation, timing, relevant investors, etc.?


Industry: Culture/tourism/attractions/sport

Development stage: Proof-of-Concept

Region: Copenhagen

Competencies required:

  • Finance & investments
  • Investor Pitch
  • Licensing


This SPRINGBOARD® will be held in Danish

Why invest in opening a museum in Copenhagen

  • • Tourist trade in Copenhagen continues to rise
  • • The same attraction is a major player in a comparable market (Amsterdam)
  • • A similar type of museum has previously been in Copenhagen, creating awareness of the concept
  • • Lack of direct competitors (year-round, indoor, interactive quality city center attraction focusing on selfie-ready quality edutainment)
  • • Concept attractive to local market and tourists, adaptable for year

Location

  • • High pedestrian footfall and a prominent entrance with extensive façade
  • • About 2.000 square meter
  • • Main exhibition space can be at any level and across multiple floors
  • • Access to retail space without admission an advantage

Finance

Estimated investment (depending on the specific site), DKK 38 million. Detailed calculations to be shared with the panel.

Team

Founder with 25 years’ experience in attractions, including General Manager at Ripleys Entertainment, Head of Design and Development at Tivoli + other relevant positions.

Part of the DKK 38 million investment will be used to set up a full-size organization across office, operations, facilities, studio, retail/f&b and sales & marketing activities.

Status/traction

The franchiser has expressed interest in working with founder and have pre-approved Copenhagen as a suitable location. Disclosure documents and franchise application/information have been received.

CONNECT Denmark — Bryghuspladsen 8, 3. sal, 1473 København K — Telefon: +45 27 28 17 86 — E-mail: connect@connectdenmark.com — Sociale platforme:
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