The company runs two department stores for new and established responsible brands to scale sales and to tell their sustainable story and products. The solution is a plug n’ play retail-as-a-service solution for online brand.
How can the company build a strong business case attracting top tier investors? Discussions to focus on KPI’s, scale vs. profit, key messages, USPs, etc.?
The mission
Offer Retail-as-a-Service for brands as an alternative to the traditional expensive and in-flexible retail solutions to reach the customer in person
Experiential retail - NO MORE boring retail
Motivate and help start-ups and scale-ups grow
The problem
Online brands experience saturated online channels and increasing acquisition costs, making them look to physical retail to cross the chasm and reach a mass market through their own stores.
The solution
Full-service model (interior, onboarding, branding, styling etc.)
Subscription based with revenue share (low risk)
Limited entry and exit barriers – Short time to market
Lower (marginal) cost to acquire
State of the art back-end brand portal (real time data)
Bringing brands together to help with production and co-branding
Co-retailing at heart (Censuum and like-minded brands)
USP’s
Curated + Omnichannel + Experiential + Data-driven + Plug n’Play + Community
Brand portfolio
Labfresh, basic apparel, København Kombucha, Studio Feder, Nuori, Silfen, mfl.
Business and pricing model
- Small – DKK 1,000 – 2,000 monthly subscription. Start-up fee DKK 2,000
- Medium – DKK 1,800 – 3,000 monthly subscription. Start-up fee DKK 3,000
- Large – DKK 2,500 – 4,000 monthly subscription. Start-up fee DKK 5,000
Management team
A – CEO, serial entrepreneur with 20+ years of experience with experiential design and activating brands in retail and physical space. Founded and run multiple companies with 50+ employees.
B – Co-founder focused on Retail & Marketing, an accomplished retailer with +25 years of experience in management of shops and staff. Acutely aware of how excellent customer service fosters long standing customer relationships.
C – Co-founder focused on Brands & Marketing, with experience from the fashion industry, knows how to curate the right portfolio of brands for the company. Proficient within communication and building close relationships with all the brands.
Strong Advisory Board with retail, marketing and industry experts.
Status/traction
Currently runs 2 department stores, 1 in Copenhagen and 1 in Lyngby. Opening Copenhagen Airport in October 2022, there after plans to open in Berlin, Amsterdam + other attractive locations.
