Globally drowning is a major killer with ~250.000 fatalities a year, according to WHO.
According to national registers in Scandinavia ~400 people die from drowning per year, and for small children, drowning is one of the leading causes of death with 10-15 fatal drownings yearly. For each fatal drowning there are multiple non-fatal drowning accidents, many with severe health consequences. After children stop using permanently inflatable buoyancy aids, there are no products to keep them safe. ~⅔ of child drownings in DK+SW happens in pools, beaches and lakes, thus being preventable by the company’s solution.
Smart inflatable swimwear technology.
The company has a patent pending on a unique innovation, that is triggered by depth if the user is below the surface for an extended period. The inflatable is built into a UV protective swimwear.
The unique selling point/offering of the innovation is combining the ability for the user to swim/move around freely in the water in a completely non-intrusive manner, while at the same time introducing protection against drowning (activated only in case a dangerous situation occurs). Thereby a completely new product category is created – Protective Swimwear, in which there exists no direct competition.
The business model
Own channels – to gain speed to market focus on both BtC and trusted retailers.
Partnerships – become an embedded tech provider for existing brands in the product categories swimwear, active lifestyle and water safety.
A – CEO, previously CEO of listed fashion tech group, +10Y as CEO/MD within B2C, founder of 5 businesses of which Viaplay so far is the biggest.
B – COO, previously CEO of a Danish impact tech-startup. +4Y of experience working in consulting. Is a real doer pushing progress in every way possible.
C – CTO, Ph.D. and Postdoc @Technical University of Denmark, with +6Y of R&D in embedded systems. Previous work as firmware architect and lead developer in IoT.