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SPRINGBOARD® in Hellerup: Startup develops the world’s first smart swimwear that prevents drowning

  • 26 Apr 2023
  • 09:30 - 12:30
  • Vækstfonden, kl 09:30 til 12:30 pa Strandvejen 104, 2900 Hellerup
  • 10


  • Signup deadline: 19. April 2023
  • Signup deadline: 19. April 2023

Introduction to SPRINGBOARD®

The startup is on a mission to save people - especially young children - from drowning. As a start, they do so by integrating innovative sensor technology into comfortable and non-intrusive swimwear that feels exactly like regular swimwear for the user. With the company’s technology, the swimwear detects any danger for the user when in the water, and will auto-inflate if needed, to bring the user safely back to the surface. Further down the line, the plan is to utilize the technology in the swimwear in further product categories and consumer segments (active lifestyle, workwear, safety wear etc.)

Questions for sparring

For this SPRINGBOARD®, panelists are sought who can provide sparring in the following areas:

        • Business model – develop a direct-2-consumer model vs. becoming an embedded tech provider to existing brands in the vertical?

        • Go2Market – how to launch a new product where trust is key, discussions to include pr, communication, positioning, etc.

        • Fundraising – how to become attractive to investors with a hardware product with a long time to market (12 months or more more), discussions to include KPI’s, timing, investor profiles, etc.

                Industry: Fashion and Design (Clothing, textile, Furniture Lamps, Interior , etc.)

                Development stage: Proof of Concept

                Region: Capitol

                Competencies required:

                • Business Models
                • Marketing & Branding
                • Financing, Funding & Raising Capital
                • Marketing & Distribution Channels
                • Business Development
                • Partnerships
                • Sales

                This SPRINGBOARD® will be held in English


                Globally drowning is a major killer with ~250.000 fatalities a year, according to WHO.

                According to national registers in Scandinavia ~400 people die from drowning per year, and for small children, drowning is one of the leading causes of death with 10-15 fatal drownings yearly. For each fatal drowning there are multiple non-fatal drowning accidents, many with severe health consequences. After children stop using permanently inflatable buoyancy aids, there are no products to keep them safe. ~⅔ of child drownings in DK+SW happens in pools, beaches and lakes, thus being preventable by the company’s solution.


                Smart inflatable swimwear technology.

                The company has a patent pending on a unique innovation, that is triggered by depth if the user is below the surface for an extended period. The inflatable is built into a UV protective swimwear.

                The USP

                The unique selling point/offering of the innovation is combining the ability for the user to swim/move around freely in the water in a completely non-intrusive manner, while at the same time introducing protection against drowning (activated only in case a dangerous situation occurs). Thereby a completely new product category is created – Protective Swimwear, in which there exists no direct competition.

                The business model

                Own channels – to gain speed to market focus on both BtC and trusted retailers.

                Partnerships – become an embedded tech provider for existing brands in the product categories swimwear, active lifestyle and water safety.


                A – CEO, previously CEO of listed fashion tech group, +10Y as CEO/MD within B2C, founder of 5 businesses of which Viaplay so far is the biggest.

                B – COO, previously CEO of a Danish impact tech-startup. +4Y of experience working in consulting. Is a real doer pushing progress in every way possible.

                C – CTO, Ph.D. and Postdoc @Technical University of Denmark, with +6Y of R&D in embedded systems. Previous work as firmware architect and lead developer in IoT.

                CONNECT Denmark — Bryghuspladsen 8, 3. sal, 1473 København K — Telefon: +45 27 28 17 86 — E-mail: connect@connectdenmark.com — Sociale platforme:
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