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SPRINGBOARD® in Copenhagen: Taking successful AI content agency to the next level

  • 07 Nov 2023
  • 14:00 - 17:00
  • EIFO, kl 14:00 til 17:00 pa Haifagade 3, 2150 Nordhavn
  • 13

Registration

  • Signup deadline: 1. November 2023
  • Signup deadline: 1. November 2023
Registration is closed


Introduction to SPRINGBOARD®

The startup, which is a pioneer in AI content creation, combines traditional product photography with AI-generated backgrounds and a dash of Photoshop, creating not just images, but stories, faster, cheaper, and more creative than ever before. Although founded recently, the company already works with several established and well-known lifestyle brands.


Questions for sparring

For this SPRINGBOARD®, panelists are sought who can provide sparring in the following areas:

            How to scale – from a one-man-army to an established (yet innovative and effective) AI agency that could be a relevant acquisition target for a larger format company?

            Pricing strategy – how to price the solution and how to convert customers from freemium to a subscription model?

            Positioning – how to take advantage of being a first mover long-term?

            Organization – how to scale the organization effectively with the right competencies?


                        Industry: Movies, audio-Book and music releases (Digital content production)

                        Development stage: Proof of Concept

                        Region: Copenhagen

                        Competencies required:

                        • Business Development
                        • Pricing
                        • HR
                        • Sales
                        • Strategy and growth plans



                        This SPRINGBOARD® will be held in Danish

                        Mission

                        Aim is for AI to seamlessly integrate, allowing all focus on the customers product and the captivating story within the image.


                        Solution

                        The solution combines real product photos with AI-generated scenes to create visually stunning mixed-reality images optimized for creative digital marketing, social media, and advertising.


                        The technology

                        The agency employs a blend of state-of-the-art AI programs (as of October 2023 - ChatGPT, Midjourney, FireFly, Dall-E, Topaz) alongside traditional photography and image retouching. This integration is crucial to attain the high level of quality we strive for.


                        USP

                        With the company’s AI solution, visuals are 10x faster to develop, 10x cheaper, more targeted, and, to top it all off, much more creative. The solution combines the craftsmanship of real product photography with the latest AI technology to produce never-before-seen mixed-reality visuals.

                        Furthermore, unlike normal photoshoots, which can be an environmental burden due to transportation of products, photo equipment, internal and external teams, and accommodation, the company photographs all products in their studio in Copenhagen.


                        Sales & Marketing

                        Marketing is mostly conducted through our own homepage and personal LinkedIn posts (approximately every two weeks, garnering between 1,500 to 4,500 views). The primary mode of contact with network and potential leads is via LinkedIn, which has proven to be very successful. The company has extended offers of free test-images to engage with potential customers, which also serves to enrich their portfolio. Since the target group is mainly CMO´s the company wants to become a well know brand at marketing conferences - by giving talks, which the Founcer has experience with.


                        Team

                        A – Founder, Concept & Art Director, in his career A has orchestrated global campaigns and directed photoshoots for brands such as Gubi, B&O Play, Lakrids by Bülow, Holmegaard, Kähler, etc.

                        B – Partner, Photography & Retouch, product photography and post-editing with a portfolio including Bang & Olufsen, Georg Jensen, Normann Copenhagen, etc.


                        CONNECT Denmark — Bryghuspladsen 8, 3. sal, 1473 København K — Telefon: +45 27 28 17 86 — E-mail: connect@connectdenmark.com — Sociale platforme:
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