Introduction to SPRINGBOARD®
Startup company, about to get in the market in Q2 2024, developing open-ear headphones with an innovative design and bone conduction technology, which sends sound waves in the form of vibrations directly to the human skull – leaving ear canals unclogged, fitting different hearing profiles.
1 in every 3 consumers have put themselves in dangerous situations through wearing hearables. The product is a hearable device that allows its users to enjoy parallel audio listening while at the same time staying open for communication and awareness.
In a world where 99% of headphone users are not PRESENT the company make the headphones of the future with a perfect symbiosis between everyday life and headphone use for everyday commuters and people with hearing and vision disabilities.
The company's mission is to create an unprecedented audio experience and technology that keeps the user in touch with their surroundings, whether it is at work, while traveling, exercising or simply re-laxing.
Questions for sparring
For this SPRINGBOARD®, panelists are sought who can provide sparring in the following areas:
- 1. The panel to challenging and/or supporting current go-to-market strategy.
- 2. Scaling a hardware & software company in Europe, using China strategically, without going "full China" like the 99% of audio brands. Keeping ownership of the process and key differentiation trade se-crets in-house.
- 3. Marketing and sales planning for B2C go-to-market strategy.
Industry: Electrical equipment/Electronics, Welfare technology, Health Care, Health, rehabilitation, Audio/AI R&D
Development stage: Proof of Concept
Region: Capitol
Competencies required:
- Go-to-market strategy
- Scaling
- Marketing/sales
- This Springboard will be held in English.
The company and ideas
Unique IP and trade knowledge in this very niche field that has the potential to expand massively.
Product
Unique technology that serves a headphone user segment that has been ignored for the last 100 years.
Unique technology that serves conductive and mixed hearing loss, which normal hearing aids are near-ly useless at serving.
The type of headphones that people with VISION loss can actually wear.
Business model
B2C, initially for cyclists and on-the-move use cases. Can also be a B2B for factory workers, office workers and security.
Customers
70% male 30% female, cyclists, 25-45 years, living in large cities, that have an early adopter mindset and want to be able to use headphones while being able to hear their surroundings safely.
The market
Starting with cyclists in large cities with critical mass, e.g. Copenhagen and Amsterdam.
Competitors
Shokz, Oladance
Growth potential
Huge opportunity for headphone mass market segment on open-ear use cases, e.g. Shokz created this market and has proven its case.
