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SPRINGBOARD® in Copenhagen: Successful kids’ lifestyle brand with global presence – how to further scale

  • 25 Mar 2025
  • 14:00 - 17:00
  • BLOXHUB, kl 14:00 til 17:00 pa Bryghusgade 8; 3, 1473 København K
  • 15

Registration

  • Tilmeldingsfrist: 18. marts 2025.
  • Tilmeldingsfrist: 18. marts 2025.
Registration is closed


Introduction to SPRINGBOARD®

The company is a Danish lifestyle brand for kids, specializing in stylish and functional mealtime essentials. Founded in 2018 by two Danish expat moms in Munich who bonded during maternity leave with their firstborns, the brand has grown into a beloved name for families. Today, the brand is available across Europe and in Korea, with +35,000 followers on Insta.


Areas for sparring

For this SPRINGBOARD®, panelists with competencies/experience within these themes, are needed for sparring:

                                                            Scaling the business

                                                            1. 1. Where should the company focus in terms of distribution channels (e-com vs. wholesale), geography, etc.?

                                                            2. 2. How can the company further strengthen its’ brand?

                                                            3. 3. What does it take to triple revenue, discussions to focus on bootstrapping vs. external funding, Advisory Board/Board, organizational gearing, other?


                                                                  Industry: Fashion and Design (Clothing, textile, Furniture Lamps, Interior , etc.)

                                                                  Development stage: Proof of Scale

                                                                  Company's CVR region: Capitol

                                                                  Competencies in the panel:

                                                                  • Business Development
                                                                  • Sales
                                                                  • Financing, Funding & Raising Capital


                                                                  Note: This SPRINGBOARD® will be held in Danish

                                                                    The mission

                                                                    Design functional, stylish kids' products for families, with a focus on quality, excellent service, and brand recognition.


                                                                    Brand values

                                                                    Innovation – impulsive – creative – functional – unconventional – high quality – fun – friendly.


                                                                    Product categories

                                                                    Floor & place mats.

                                                                    Bottles.

                                                                    Inflatable seat cushions.

                                                                    Bibs.


                                                                    Sales & distribution

                                                                    Sales split – 70% from e-com, 30% from wholesale.

                                                                    Distributors – Benelux, Spain, Portugal, Greece and Korea.

                                                                    Wholesale customers – 45 across Europe.

                                                                    Revenue – EUR 1.2 million (2024).


                                                                    The founding team

                                                                    A - Master's in Strategic Fashion Marketing (London College of Fashion). Experience: PM at mytheresa.com, Startup team at Innocent Drinks DK, and Country Manager for 21diamonds.com.

                                                                    B - Master's in Design Management (Kolding School of Design/SDU). Experience: Interior design since 2005, Project Assistant at Primus Motor, Brand Responsible & Office Manager at Shapes.

                                                                    CONNECT Denmark — Bryghuspladsen 8, 3. sal, 1473 København K — Telefon: +45 27 28 17 86 — E-mail: connect@connectdenmark.com — Sociale platforme:
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