Introduktion til SPRINGBOARD®
Punkter til sparring
Til dette SPRINGBOARD® søges paneldeltagere med kompetencer/erfaring til at give sparring på følgende temaer:
Branche: Software/SaaS
Udviklingsstadie: Proof of Concept
Virksomhedens CVR-reg: Syddanmark
Kompetencer i panelet:
Produkt/ydelse
Tomme kilometer = spild af ressourcer.
Manglende realtids-match mellem afsendere og vognmænd.
Vognmænd presses af lave marginer og stigende ESG-krav.
Afsendere mangler transparens og dokumentation til klimarapportering.
Løsningen
Digital platform, der matcher afsendere og ledig vognmandskapacitet i realtid.
Booking på få klik, dag-til-dag eller same-day.
Chauffør-app med navigation, Proof of Delivery og dokumentation.
ESG-modul, der dokumenterer CO₂-besparelser automatisk.
Forretningsmodel
Ingen abonnement. Ingen faste omkostninger.
Transaktionsbaseret: virksomheden tager et procentgebyr pr. opgave.
Pilotfase: 7% fee → senere skaleres til 15–30%.
Kunder
Primært små og mellemstore vognmænd (1–50 biler).
Afsendere i FMCG, retail, industri og medtech.
Allerede i dialog og pilot med bl.a. Salling Group, Jas Global Kurér og FK Distribution.
Markedet
Dansk vejgodstransport = >DKK 60 mia. marked.
EU = €400 mia. årligt.
Grøn omstilling og ESG-krav accelererer efterspørgslen på netop dokumentation + effektivitet.
Konkurrenter
Klassiske TMS-systemer (Trimble, AddSecure, Webfleet) → komplekse, dyre, abonnementsbaserede.
Digitale challengers (sennder, cargomotion.io) → fokuserer på enterprise.
Virksomheden differentierer sig på: enkelhed, transaktionsmodel og SMB-fokus.
Vækstpotentiale/mål/ambition
På 24 mdr. vil vi være den førende digitale markedsplads for fragt i Danmark.
Derefter ekspansion til Norden og Nordeuropa.
Ambition: at blive “Go to fragt platformen” – med nordisk DNA og globalt potentiale.
Ledelse og team
Thomas (Founder & CEO) – strategi, forretningsudvikling, pitch, netværk.
Katrin, Per og Mikkel – softwareudvikling, MVP, teknisk roadmap.
Advisory board med brancheerfaring og investornetværk
Økonomi/finansiering
Bootstrapped udvikling.
Antler Residency (2025) → investering i pipeline.
Første rigtige kapitalrejsning (pre-seed/seed) planlagt til nov. 2025.
Status
Officiel lancering juni 2025.
Platform i drift.
Første kunder onboardet.
Antler Residency valgt blandt flere tusinde ansøgere.
30+ møder med potentielle kunder og partnere → traction i pipeline.
Introduction to SPRINGBOARD®
We are good friends who have traveled and tasted our way through several wine and vermouth regions in Spain and Italy over many years. So it was natural to share our passion and flavors with the Danes. We started in 2019 by importing a single pallet of vermouth to Denmark and now have our very own fantastic organic product range. We have a strong collaboration with one of the most traditional distilleries in Italy, producing with local organic ingredients.
Today, the portfolio consists of 2 different vermouths (15% alcohol), 1 Limoncello (15% alcohol), 1 Bitter Aperitif (15% alcohol), 1 Aperitif Senza (0.5% alcohol), 2 spiritz (8.6-9.3% alcohol) and 1 Limoncello Senza (0% alcohol).
Areas for sparring
For this SPRINGBOARD®, panelists with competencies/experience within these themes, are needed for sparring:
Industry: Food
Development stage: Proof of Business
Company's CVR region: Capitol
Competencies in the panel:
Note: This SPRINGBOARD® will be held in Danish.
Product portfolio
The portfolio consists of 2 different vermouths (15% alcohol), 1 Limoncello (15% alcohol), 1 Bitter Aperitif (15% alcohol), 1 Aperitif Senza (0.5% alcohol), 2 spiritz (8.6-9.3% alcohol) and 1 Limoncello Senza (0% alcohol).
Distribution
DTC via own webshop.
Distributor (Bambina) handling off-trade sales in Denmark.
Distributor (Kjær & Sommerfeldt) handling on-trade sales in Denmark.
International online sales platform handling online sales outside Denmark.
Ambitions
Grow revenue from DKK 1.2 million in 2025 to DKK 7.5 million by 2029.
Scaling strategy
Distributors – we will strengthen and optimize our partnerships with our distributors making sure our products are presented in the best way possible.
Co-labs - establish a series of co-labs to reach a broader client base and build a well-known reputation in the industry.
Export - Get the brand into European markets such as Germany and Spain. USP’s: Danish. Organic. Great taste. Low-to-no alcohol.
Brand building - creating more and better SoMe content. Advertise. Create more eye catching point of Sale material. Host lots of demos and participate in international events.
New products - with high demand for low-to-no alcohol products, we'll keep looking for new opportunities to expand our product portfolio - especially new RTD's.
Team
A – founder and partner, head of network, relations and product development. Educated teacher, experience as project manager and concept developer.
5 resources (not employed but actively involved on-the-side) supporting A with financials, legal, business development, brand development and design.
Industry: Fashion and Design (Clothing, textile, Furniture Lamps, Interior , etc.)
Development stage: Pre-proof of concept
Company's CVR region: Zealand
Note: This SPRINGBOARD® has been moved from the 3rd of February to the 5th.
What’s missing in the market today?
A lightweight, portable shell that lets you wear the breathable shoes your feet love 4 even in the rain.
USP
We solve a universal pain point: keeping dry feet in wet conditions, without losing comfort.
One solution – many uses
Outdoor workers, Hikers & adventurers, Cyclists & commuters and Shoe Guardians.
Price
Expected to retail at DKK 399.
From patent to market
Q1 2026 – IP and final prototype
Q2 2026 – test production and pilot
Q3 2026 – marketing push & sales
Q4 2026 – partnerships and market positioning
The founder
20 years of experience in market analysis, growth strategy, and user insight. The founder has helped leading brands like Scandlines, Team Denmark, Novozymes, Velux, Chr. Hansen and the Danish Defence make smarter decisions through data.
The startup is building a circular fashion platform and garment recognition system that enables consumers to exchange used clothing for credits and access to new wardrobes. Through a digital platform and data-driven infrastructure—designed to recreate the experience of “new” clothing—these credits can be used to access curated reused and upcycled garments. The platform thereby increases circularity within the fashion industry.
By developing a garment recognition system and applying behavioral design, curation, and a new form of staging reused clothing, the company turns garments into an active resource rather than a passive consumer good. The business model combines credits, subscriptions, and curated drops—including collaborations with influencers—alongside data-based revenue streams to create a scalable, economically viable, and behaviorally sustainable alternative to fast fashion.
Expected beta launch: January 2027.
Introduction
The fashion industry is undergoing a major transition. Linear models and overproduction are no longer viable, and new EU regulations—such as the Ecodesign Regulation and Digital Product Passport—require brands to adopt circular models and document repair, reuse, and traceability. The startups’ solution responds to this shift by making circular fashion and garment tracking the default.
Problem and solution
The global fashion industry generates more than 90 million tons of waste every year, while less than 1% of textiles are recycled, largely driven by fast fashion. This imbalance highlights that the issue is not a lack of clothing, but the absence of effective circular systems to retain and re-use clothing value.
The primary consumers of fast fashion are young people aged 14–30. This group has a fluctuating economy, very high fashion consumption, and replaces clothing frequently—buying 5–6 items per month and owning on average 100+ items, more than half from fast fashion. They value novelty and convenience, shop predominantly online, and are increasingly fatigued by traditional climate-driven messaging. While second-hand platforms are widely used for buying, selling broadly remains too inconvenient and time-consuming, making most resale platforms only marginally circular. As a result, C2C models have failed to replace fast fashion behavior at scale.
The solution is a behavior- and data-driven service and platform that combines behavioral design, NFC garment tracking, and AI tools to make access-based use—swap, repair, upcycling—easy and rewarding. It helps consumers change habits and create a fashion industry that meets regulatory demands while creating new value from existing products. Gen Z is leading the shift toward sustainable and second-hand fashion, with the majority expressing interest in circular models, yet few scalable access-based services exist. Unlike ownership-based resale platforms such as Vinted, this solution reimagines fashion from ownership to access-based—similar to Spotify’s transformation of music—using behavioral triggers.
Ideal customer profile
Main customers are Gen Z/Y (14-30 years old) seeking creative solutions that allows them to change wardrobe often but without it being costly or damaging the planet. Consumers gain access to a access-based fashion economy and platform without overconsuming, while brands, governments and other data partners gain lifecycle data, empowering fashion industry regulations, and engagement in future fashion services.
The business model
The business model is a hybrid of B2C, and B2B revenue streams designed for recurring income, high volume, and international scalability. Revenue streams include
• B2C: Transaction-based revenue: credits- packages + betting rounds on limited upcycled influencer collabs.
• B2C: Platform fees
• Subscription models: Allowing consumers to e.g. swap 3 pcs. for 3 new pcs of garment
• Licenses & strategic collaborations: Allowing fashion brands to e.g. gain access to our software and logistics
• Data & analytics from anonymized behavior and NFC tracking: Empowering government entities to make qualified regulations, brands to trend forecast etc.
Expected transaction/ platform fees/ subscription spend: DKK 99-199/ month.
We expect within 3 years:
• 250.000 Nordic users
• 8–12 brand & data partners
• Revenue pr. garment: DKK 54,- per pcs. garment
• Year 3 revenue: DKK 65 million
Core cost drivers include digital platform development, logistic partnerships, marketing and operations.
A – Behavioral Design Lead: Internationally recognized expert in nudging and behavior design with 18+ years of experience for clients such as the European Commission, Inditex/Zara, and Coop.
B – Business & Concept Development Lead: Serial entrepreneur with 19+ years of experience building and scaling businesses and leading complex operational organizations.
C – Technology & Platform Architecture Lead: Product architect with deep experience building scalable, data-driven platforms. Specialized in system architecture, automation, and translating complex operational flows into robust, user-centric infrastructure designed for long-term scale.
The startup is early stage, with an ambitious focus on building a scalable business, balancing consumer experience, circular impact and commercial viability. We are facing strategic options related to business modeling, technological architecture, scaling and partnerships.
Glem alt om trivselsmålinger og pulse-surveys. Dette startup har udviklet en teknologisk løsning, der måler medarbejderes faktiske kognitive kapacitet i realtid via passive digitale biomarkører. Ved at triangulere data fra søvn, aktivitet og hjerterytme opspores dyk i kapacitet 7-30 dage før, de bliver synlige for medarbejderen selv - og endnu tidligere for ledelsen.
Vi søger sparring på at positionere os som en "must-have" forretningsinfrastruktur til risikostyring frem for et "nice-to-have" HR-værktøj.
Industri: Velfærdsteknologi, Health Care, Sundhed, Rehabilitering
Virksomhedens CVR-reg.: Hovedstaden
Kompetencer der efterspørges til panelet:
Virksomheden og idégrundlag
Stiftet af iværksættere bag en af Danmarks mest innovative Software as a Medical Device (SaMD) startups. Idéen udsprang af egne erfaringer med burnout og en erkendelse fra deres tidligere scale-up og observationer fra andre selskaber: Organisationer er i dag ekstremt afhængige af specialiserede medarbejdere, men de ledelsesdata, man bruger til at passe på dem, er altid retrospektive (spørgeskemaer). Det betyder, at man altid handler på gårsdagens problemer. Virksomheden har bygget en løsning, der leverer et prædiktivt øjebliksbillede af organisationens kognitive overskud.
En platform, der indsamler passiv data (via Apple/Google Health) og omdanner det til en "Human Index Score". Medarbejderen får personlige nudges til rettidig selvledelse, mens ledelsen får et anonymiseret dashboard over teamets kapacitet. Systemet er 100% passivt - ingen spørgeskemaer, ingen friktion, ingen "survey fatigue".
SaaS-licensmodel rettet mod virksomheder med høj kognitiv belastning (Tech, Finans, Konsulenthuse). Værdien ligger i at sikre stabil drift, optimere performance og forebygge kritiske kapacitetsnedbrud i nøgle-teams.
Status og udfordringer
Alpha-versionen er færdigudviklet, og MVP forventes klar ultimo februar. Vi har allerede landet to store, betalte enterprise-piloter (herunder en global sundhedsteknologi-virksomhed) med opstart i Q2 2026, samt flere ubetalte piloter. Den primære udfordring er nu at flytte budskabet væk fra "trivsel" og over i "risikostyring og performance" for at forkorte salgscyklussen og tale direkte til de forretningsansvarlige beslutningstagere.
CEO: Erfaren founding CEO med en stærk track record i at skalere komplekse health-tech løsninger fra idé til global distribution. Han medbringer omfattende erfaring med internationale vækstvirksomheder, herunder eksekvering af kapitalrejsning i trecifrede millionbeløb, investor-relations og kommerciel strategi.
COO: Strategisk COO og co-founder med fokus på People & Culture og krydsfeltet mellem teknologi og adfærd. Med en baggrund i Public Health dedikerer hun sig til at omsætte komplekse sundhedsdata til menneskecentrerede løsninger, der sikrer høj brugeradoption og stærke organisatoriske resultater.
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